BLOG Brand building is identity building. It differentiates you from competitors and adds incredible value to your company. Who are you? How do customers perceive you and your products? Your services? Which colors, symbols, or events remind people about you? What idea...
BLOG According to 2019 statistics, 38% of users bounce away from websites with unattractive content or layout. On another usability report, 44% of website visitors leave business websites that do not provide contact information. Needless to say, smart website design...
BLOG We all know how to navigate websites. We type in the website name on the address bar of our browsers, or we type the name of the business we are looking for and click on the top search result and voila! The internet does its magic and the next thing we know, we...
BLOG Branding was a term used to literally brand cattle with a name or a symbol. With this, ownership was signified. It identified cattle according to their owners. Eventually, the same thing was applied to shipment boxes. This time, the branding process meant to...
BLOG The nature of marketing has shifted tremendously ever since the internet was introduced and later made accessible to the average person’s home. Traditionally, marketers would send out their marketing message through various outlets such as newspapers, flyers, and...
BLOG Effective business owners understand the importance of having an online presence. These days, it is highly likely that your customers are online. It is only logical that businesses should be online too. Most small business owners would turn to social media for a...
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